Eamon Murphy, Professor of History and Internation.
“Thank you very much for discussing my press release with me today. In 10 minutes I learned more about how to write a really effective press release than what I have learned in the dozens of books that I have read over the years.
I realize now that a press release must be written in such a way that grabs the journalists’ attention otherwise you are wasting your time and money. I know that by using your techniques I will now be able to generate thousands of dollars of free publicity.”
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